THE OUTDOOR POWER TOOL CATEGORY WAS LITERALLY ALL THE SAME. MIDDLE-AGED PLAID SHIRT WEARING DUDES MOWING LAWNS IN BACKYARDS TRYING TO BE FUNNY. IT WAS AWFUL. 

SO TO LAUNCH THIS DISRUPTIVE NEW BRAND I DECIDED NO BACK YARDS. NO LAWNS. NO DUDES. NO ATTEMPTED COMEDY. BECAUSE  EGO IS A DISRUPTIVE TECHNOLOGY BRAND. NOT A LAWN TOOL BRAND. 

TODAY THE EGO BRAND IS THE PREEMINENT BATTERY POWERED LAWN TOOL BRAND WORTH $1.6 BILLION DOLLAR IN 2026.